Fanous-About-us – El Fanous Prod

About Us

Fanous Prod is an art and entertainment agency that innovates and reinterprets the art of storytelling in a way that respects and honors the cultural heritage of the locals, while also providing an authentic and immersive experience for both locals and tourists. We believe that storytelling is a powerful and transformative art form that has the ability to connect people across cultures and generations. We are dedicated to bringing this art to life in a new and exciting way.
Whether you are a seasoned traveler seeking to explore the rich cultural tra- ditions of Morocco or a curious enthusiast eager to experience the magic of storytelling for the first time, Fanous Prod is your ideal partner. With our deep knowledge and expertise in this ancient art form, and our artistic solutions we are uniquely positioned to offer a wide range of premium experiences and ser- vices that leave a lasting impression on all who participate.

Our Values

Innovation - Awareness - Adaptability

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The founder

Zouhair Khaznaoui is an accomplished Cultural/Artistic Entrepreneur whose unwavering passion for the rich and diverse cultural traditions of Morocco has been the driving force behind his illustrious career. With a deep appreciation for the art of storytelling, Zouhair has been trained and initiated by renowned Maalems (masters) of storytelling in Morocco such as Haj Ahmed Ezzarghani, Abderrahim AL-Azzalia, and Mohamed Bariz.

Drawing from his extensive training and exposure to a wide range of artists and scholars from around the world, including Moulay Jaafar El Kansoussi, John Row, Baba- C, Sef Townsend, and Raymond de la Fontaine, Zouhair has developed a unique and authentic style that reflects his profound understanding of the universal appeal of storytelling.

In addition to his artistic pursuits, Zouhair’s academic background in English Literature, Cultural Studies and Cultural Politics Graduating from The Technical University of Dresden, Germany, has provided him with a solid foundation for his interest in storytelling.

Zouhair’s expertise in storytelling extends beyond the realm of art and culture. He has also been trained by top managers s of Coca-Cola in the Strategic approach to storytelling in sales and marketing, further honing his skills and expertise in this area.

Zouhair Khaznaoui is the Co-founding Director of the Marrakech International Storytelling Festival and the president of the Storytellers Union for Cultural Innovation and Art of Storytelling.

Zouhair’s life and work underscore storytelling’s transformative power and the importance of cultural heritage. Through his dedication, expertise, and leadership, he’s made a significant impact in the storytelling community worldwide.

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